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Sustainable Marketing: Leap’s Cluster-Wide Earth Day Celebration

April 25, 2022
Sustainable Marketing: Leap’s Cluster-Wide Earth Day Celebration

The first Earth Day celebrated in 1970 remains the largest single-day protest in human history, and Leap is celebrating this day honoring the Earth and peace by engaging brands across our platform in a network-wide sustainable celebration. 

Our platform allows us to leverage large-scale marketing and promotion activities across multiple brands, and this Earth Day is a great example of our ability to do just that.

Leap is celebrating Earth Day by providing customers with easy access and added incentive to recycle their unwanted clothing. In this partnership with the non-profit organization SCRAP, Leap deployed an in-store recycling program at specific retail locations on our platform in New York City, Chicago, San Francisco, and Los Angeles to create less landfill waste and allow pre-loved clothing to be properly recycled or repurposed. For any item donated, customers received a one time 22% discount redeemable at any participating Leap-powered store in that cluster.

The reception we received from brands when we brought this opportunity to them was unprecedented. 19 stores across these clusters opted-in to the initiative, including Something Navy, Goodlife, Pact, Frank And Oak, Printfresh, Yoga Democracy, Public Rec, A Pea In The Pod, UpWest, United By Blue, and ThirdLove.

All brands needed to do was opt-in to this campaign, and Leap handled the rest. To help get the word out, we created signs, vinyls, and fliers that we distributed to all participating retailers. We also used our CRM list to email shoppers directly within these cities to let them know about the campaign, as well as our owned social channels. Store staff used Endear for 1-1 clienteling to help get the word out, and we leveraged our relationships with mall partners and local neighborhood associations to share the initiative and promote on their channels as well. These strong relationships with these stakeholders makes it that much easier to reach a wider audience!

Shoppers participated enthusiastically, with many excited by the chance to clean out their wardrobes for Spring while supporting an environmentally friendly cause and receiving a significant discount.

The benefits for our brands are significant. The campaign increases foot traffic to stores, encourages shoppers to buy, and raises brand awareness all while supporting a cause they are passionate about. It’s a win-win-win for Leap, retailers, and shoppers.  

This campaign is just one example of the marketing and activation lift the Leap Platform can provide for every brand we deploy. Our approach to retail marketing is easily repeatable and requires almost no lift on the brand side. We have the infrastructure, best practices, and lines of communication already established to provide unprecedented collaboration between brands that wouldn’t be able to collaborate otherwise. 

Collections continue until 5/1, and the discount will be honored until 5/22, so there’s still time to get out and donate if you are near a participating Leap-powered store! Look out for more platform-wide activations like this one coming in the near future as we continue to expand on our retail marketing strategy in 2022.

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