Effective February 1st, 2022

Data Processing Addendum

This Data Processing Addendum (“DPA”) forms part of, and is incorporated into that certain STORE PLAN AGREEMENT, INSERTION ORDER AGREEMENT, or a certain other agreement, entered into by and between Brand and Leap (the “Main Agreement”), for the purchase of certain services from Leap(identified either as “Services” or otherwise in the Main Agreement, and hereinafter defined as“Services”). This DPA is applicable to the extent the Parties’ Process Personal Data (as those terms are defined below), and effective on the date the Main Agreement is entered into (the “DPAEffective Date”).

Any conflict shall be resolved by giving effect to such in the following order of precedence, unless otherwise expressly set forth in this DPA: (1) Data Protection Law; (2) this DPA; and (4) the MainAgreement.

1. Definitions.
‍Capitalized terms used in this DPA that are not otherwise defined herein will have the same meaning ascribed to them as set forth in the Main Agreement or in Data ProtectionLaws.

1.1.  “California Consumer Privacy Act of 2018” or “CCPA” means the California ConsumerPrivacy Act, Cal. Civ. Code § 1798.100 et seq., and its implementing regulations, and any amendments, modifications, or successors thereto.

1.2.  “Brand Data” means any electronic data that is provided to, collected by, stored, maintained, or Processed by, Leap in connection with the Services including, but not limited to: (i) Brand Confidential Information; and (ii) Personal Data.

1.3.  “Data Protection Law(s)” means any statute, law, rule, regulation, order by any governmental body, or industry standard, directly applicable to Brand, or Leap in its performance of the Services, such as, but not limited to: (i) the EU and UK Data ProtectionLaws; and (ii) the CCPA.

1.4.  “Data Subject” means: (i) an identified or identifiable natural person who is in theEuropean Economic Area (EEA) or whose rights are protected by the GDPR; or (ii) a“Consumer” as the term is defined in the CCPA.

1.5.  “Enforcement Agency” means: (i) a Supervising Authority under the GDPR; (ii) the AttorneyGeneral of the State of California; or (iii) any government or any agency, bureau, commission, court, department, official, political subdivision, tribunal, board or otherinstrumentality of any administrative, judicial, legislative, executive, regulatory, police or taxing authority of any government, whether federal, state, regional, provincial, local, domestic or foreign, with jurisdiction over the enforcement of Data Protection Laws.

1.6.  “EU and UK Data Protection Laws” means (i) Regulation 2016/679 of the EuropeanParliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data(“General Data Protection Regulation” or “GDPR”), as transposed into domestic legislation of each Member State and the laws implementing the GDPR; and (ii) the GDPR as implemented or adopted under the laws of the United Kingdom.

1.7.  “Personal Data” means a subset of the Brand Data that: (i) relates to an identified or identifiable individual, and includes, but is not limited to, addresses, phone numbers, passport numbers, driver’s license numbers, user names, passwords, credit or debit card numbers, bank account numbers, other financial account numbers, personal identification numbers, dates of birth, Social Security Numbers, or other unique identification information; (ii) is considered GDPR Personal Data; or (iii) is consideredCCPA Personal Information.

1.8.  “Personnel” means any natural person acting under the authority of a Party.

1.9.  “Security Breach” means in connection with the Services: (i) the loss, misuse, inadvertent, unauthorized, and/or unlawful disclosure, Processing, alteration, corruption, sale, rental, ordestruction of Personal Data; (ii) Personal Data Breach as set forth under the GDPR; or (iii)an unauthorized access and exfiltration, theft, or disclosure of nonencrypted or nonredacted CCPA Personal Information.

2. Roles

2.1.  Brand and Leap acknowledge and agree that in circumstances where Brand is providingPersonal Data to Leap on its own behalf for Processing, Brand is a Controller, and appointsLeap as a Processor to Process such Personal Data.

2.2.  In certain circumstances, Brand and Leap may jointly determine the purposes and means of Processing, in which case, the Parties shall be joint Controllers. The Parties agree to their respective Joint Controller obligations as set forth in Section 3.7 and further agree to determine their respective responsibilities for compliance with the obligations under the GDPR as set forth in Schedule 1.

2.3.  The Parties acknowledge and agree that in other circumstances Brand may be aProcessor, in which case Brand appoints Leap as another processor (or as a Subprocessor to Brand), which shall not change the obligations of either Brand or Leap under this DPA, as Leap will remain a Processor with respect to the Brand in such circumstances.

2.4.  To the extent the Parties are subject to the CCPA, Leap is a CCPA Service Provider toBrand.

3. Processing of Personal Data

3.1.  Where required under Data Protection Laws, the subject matter, nature and purpose ofthe Processing, the types of Personal Data and categories of Data Subjects may be setout in Schedule 1, which is an integral part of this DPA.

3.2.  If Leap is a Processor, Leap, at all times, shall Process Personal Data for the purposes setforth in this DPA and only in accordance with the lawful, documented instructions ofBrand, and in the context of a Leap’s ongoing business relationship with the Brand, exceptwhere otherwise required by applicable law. This DPA sets out Brand’s complete instructions to Leap in relation to the Processing of Personal Data.

3.3.  Brand:

a)  Shall be solely responsible for, and represents and warrants that, any documented instructions it provides hereunder shall comply with Data Protection Laws, including;

b)  Acknowledges and agrees that Brand (and not Leap) controls the nature and contents of Brand Data (including any Personal Data therein);

c)  Represents and warrants that on the DPA Effective Date and during the term of thisDPA: (i) Personal Data has been and will be collected and Processed by Brand inaccordance with applicable Data Protection Laws; (ii) that it has the full authority under Data Protection Law to provide such data to Leap for the Processing contemplated by this DPA, and the Processing of Personal Data in accordance with this DPA by Leap will not violate applicable Data Protection Laws; (iii) Brand will take all steps necessary to ensure it achieves the foregoing, including without limitation, by providing Data Subjects with appropriate privacy notices, obtaining any required consent, and ensuring that there is a lawful basis for Leap to Process Personal Data; and (iv) Brand shall provide Data Subjects with appropriate opt-outs where applicable under the Data Protection Laws, and shall inform Leap of any exercise of such rights by a Data Subject.

3.4.  Any Processing required outside of the scope of the rights and obligations set forth under this DPA will require prior written agreement of the Parties, and Brand may issue additional instructions to Leap as it deems necessary to comply with Data Protection Law.Additional instructions must be set forth in a written instrument mutually agreed to by theParties. Brand shall be responsible for any additional fees, or costs arising from any such additional instructions.

3.5.  Leap, as a Processor or Service Provider, is prohibited from: (i) Selling Personal Data; (ii)Processing, retaining, using, or disclosing Personal Data for a commercial purpose otherthan providing the Services; and (iii) Processing, retaining, using, or disclosing thePersonal Data outside of this DPA between Leap and Brand.

3.6.  Leap understands the prohibitions outlined in Section 3.6, and certifies that it understands and shall comply with the same.

3.7.  To the extent the Parties are Joint Controllers, the following applies:

a)  Leap is solely responsible for the Processing of Operations Data (as defined in theAgreement) in the context of operating, maintaining and improving the LeapServices.

b)  Leap shall ensure that such Operations Data is appropriately secure consistent with industry standards having regard to the state of the art and the costs of implementation.

c)  Leap and Brand are jointly responsible for the Processing of Operations Data for the purpose of operating, improving, and maintain Store Locations, whereby the Parties agree that the responsibilities are divided between the Parties as follows:

3.7.c.1. Each Party is responsible for the security and data transfer obligations in respect of the Processing of the Operations Data, which include responsibility for: maintaining security for the Processing of Operations Data for the purpose of Store operations, consistent with industry standards having regard to the state of the art and the costs of implementation; and ensuring data transfer mechanisms are in place where Operations Data is transferred out of the EEA for the purpose of Store operations.

3.7.c.2.Brand is responsible for the material compliance of any onward transfer of information in Bran’s possession or custody and in accordance with applicableData Protection Law, which includes responsibility for: informing Individuals to whom the Operations Data relates and obtaining their consent, if applicable; obtaining any other required approvals from a regulatory or supervisory authority; responding to any access and correction requests of Individuals to whom the Operations Data relates; determining the scope of the data included in the report; and any further Processing or onward transfer by Brand of theOperations Data made available to Brand in the Brand Service Report.

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Brand shall ensure that the Operations Data is used only for the following purposes:

3.7.d.1. assisting in complying with legal duties and regulations which apply to theBrand;

3.7.d.2.performing a statutory role as a governmental organization;

3.7.d.3. performing law enforcement duties; or

3.7.d.4. if the Brand is processing special categories of data, including personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, the commission or alleged commission of any offence and the related disposition or sentence, and the processing of data concerning health or sex life (“Sensitive Data”), it shall only process it for the purpose of preventing fraud or a similar crime.

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4. Subprocessing

4.1. Brand authorizes and instructs Leap to appoint Subprocessors (and permits each Subprocessor to appoint additional Subprocessors) in accordance with this Section 4.

4.2.  As of the DPA Effective Date, Brand hereby authorizes and instructs Leap to engage those Subprocessors set out at [insert URL] (the “Subprocessor List”). The Subprocessor List may be updated from time to time. The Subprocessor List shall include the name and location of, and a brief description of the Processing undertaken by, each current Leap Subprocessor.

4.3.  Brand acknowledges and agrees that Leap may engage additional Subprocessors. Inaccordance with the Data Protection Laws, Leap shall enter into a written contract or other legally binding agreement with such Subprocessors imposing the same obligationsset forth in this DPA, upon such Subprocessors. At least ten (10) calendar days prior toLeap engaging any new Subprocessor(s), Leap shall provide notice to Brand of such change(s), and Brand shall have five (5) days from such notice to object to such change(s) by providing objective, justifiable grounds related to the ability of such Subprocessor(s) to adequately protect Personal Data in accordance with this DPA. Leap will have the right to cure the objection through any options in its sole discretion.

4.4.  If any Subprocessor fails to fulfil its obligations under Data Protection Laws, or this DPA,Leap will be fully liable to Brand for the performance of such obligations.

5. International Data Transfers and SCCs‍

With regard to International Data Transfer that would be prohibited by EU and UK Data ProtectionLaws, the transfer mechanisms listed below shall apply to such transfers and can be directlyenforced by the Parties to the extent such transfers are subject to Data Protection Laws.

5.1.  The SCC Controller to Processors Transfer Clauses. Where Brand is a Controller and a data exporter of Personal Data and Leap is a Processor and data importer in respect ofthat Personal Data, then the Parties shall comply with the SCC Controller to ProcessorsTransfer Clauses, subject to the additional terms set forth below.

5.2.  The SCC Processor to Processor Transfer Clauses. Where Brand is a Processor acting on behalf of a Controller and a data exporter of Personal Data and Leap is a Processor and data importer in respect of that Personal Data, the Parties shall comply with the terms of the SCC Processor to Processor Transfer Clauses, subject to the additional terms set forth below.

5.3.  The SCC Controller to Controller Transfer Clauses. Where Brand and Processor jointly determine the purposes and means of processing Personal Data, then the Parties shallcomply with the SCC Controller to Controller Transfer Clauses, subject to the additional terms set forth below.

5.4.  Docking clause. The option under clause 7 of the SCCs shall not apply.

5.5.  The Annexes of the SCCs shall be completed as follows:

a) The contents of Schedule 1 to this DPA shall form Annex I to the Standard ContractualClauses

b) The contents of Section 6 to this DPA shall form Annex II to the Standard ContractualClauses.

c) The contents of Schedule 3 to this DPA shall form Annex III to the StandardContractual Clauses (which shall not be applicable to the Controller to ControllerSCCs).

5.6.  The Standard Contractual Clauses are subject to this DPA and the additional safe guards set out hereunder. The rights and obligations afforded by the Standard ContractualClauses will be exercised in accordance with this DPA, unless stated otherwise. In theevent of any conflict or inconsistency between the body of this DPA and the StandardContractual Clauses, the Standard Contractual Clauses shall prevail.

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6. Security

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6.1. Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of Processing as well as the risk of varying likelihood andseverity for the rights and freedoms of natural persons, Leap shall implement technicaland organizational measures to ensure a level of security appropriate to the risks presented by the Processing (collectively, the “Technical and Organizational SecurityMeasures”), including:

a)  encryption and pseudonymization of Personal Data;

b)  measures to ensure the ongoing confidentiality, integrity, availability, and resilienceof Processing;

c)  measures to detect Security Breaches in a timely manner;

d)  measures to restore the availability and access to Personal Data in a timely mannerin the event of an incident; and,

e)  processes for regularly testing, assessing and evaluating the effectiveness of thesecurity measures.

7. Security Breach

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7.1. Leap will notify Brand without undue delay, and in any case, within seventy-two (72)hours, upon Leap becoming aware of a Security Breach. Leap’s notification of or responseto a Security Breach under this Section 7 will not be construed as an acknowledgementby Leap of any fault or liability with respect to the Security Breach.

7.2. Any notification in accordance to Section 7.1, shall, to the extent known within thenotification window: (i) describe the nature of the Security Breach, including, wherepossible, the categories and approximate number of affected data subjects, and thecategories and approximate number of personal data records concerned; (ii) the nameand contact details of a contact person at Leap who can provide additional information;(iii) describe, to the extent known, the likely consequences of such Security Breach; and(iv) describe proposed mitigation efforts, as applicable.

7.3. Leap will make commercially reasonable efforts, in accordance with its security incidentmanagement policies and procedures, to identify the cause of such Security Breach, andprovide Brand with sufficient information to allow Brand to meet its obligations underData Protection Laws to report or inform Data Subjects of the Security Breach.

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8. Assistance

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8.1. Taking into account the nature of the Processing, Leap may reasonably assist Brand, byimplementing appropriate technical and organizational measures, for fulfilment ofBrand’s own obligations under Data Protection Laws, including:

a)  complying with Data Subjects’ requests to exercise Data Subject Rights;

b)  replying to inquiries or complaints from Data Subjects; and

c)  replying to investigations and inquiries from Enforcement Agencies.

8.2. Unless prohibited by Data Protection Laws, Leap shall inform Brand without undue delay ifLeap:

a)  receives a request, complaint or other inquiry regarding the Processing of PersonalData from a Data Subject or Enforcement Agency;

b)  receives a binding or non-binding request to disclose Personal Data from law enforcement, courts or any government body;

c)  is subject to a legal obligation that requires Leap to Process Personal Data in contravention of Brand’s instructions; or

d)  is otherwise unable to comply with Data Protection Law or this DPA.

8.3. Unless prohibited by applicable law, Leap shall obtain Brand’s written authorization before responding to, or complying with any requests, orders, or legal obligations referred to in Section 8.2.

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9. Accountability

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9.1.  Leap shall maintain records of all Processing of Personal Data, including at a minimum the categories of information required under Data Protection Law, and must provide a copy of such records to an Enforcement Agency upon request and without undue delay.

9.2.  Leap shall not be responsible for assessing any instruction or verifying the lawfulness of any instructions from Brand for the Processing of Personal Data. Leap may inform Brand if Leap believes that an instruction of Brand violates Data Protection Law. Leap may suspend Processing in its discretion, until Brand has modified or confirmed the lawfulness of the instructions in writing.

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10. Data Protection impact Assessment and Prior Consultation

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At Brand’s request, Leap shall provide reasonable assistance to Brand with any data protection impact assessments and prior consultations with Supervisory Authorities or other competent data privacy authorities, as required by applicable Data Protection Laws, and in each case solelyin relation to Processing of Personal Data by, and taking into account the nature of the Processinga nd information available to, the Parties.

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11. Audit

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11.1. To the extent required under applicable Data Protection Laws, Leap will:

a)  make available to Brand on request information that is reasonably necessary to demonstrate compliance with this DPA;

b)  allow for and contribute to audits, including inspections, by an auditor mandated byBrand in relation to the Processing of the Personal Data by Leap.

11.2. Information and audit rights of Brand only arise under this Section 11 to the extent:

a)  Leap Processes Personal Data; and

b)  this DPA, and the Main Agreement do not otherwise give Brand information and audit rights meeting the relevant requirements of applicable Data Protection Laws(including, where applicable, Article 28(3)(h) of the GDPR).

11.3.  Brand may only mandate an auditor for the purposes of this Section 11 if the auditor is approved by Leap in writing, such approval not to be unreasonably withheld.

11.4.  Brand shall give Leap reasonable notice of any audit or inspection to be conducted underSection 11 and shall make (and ensure that each of its mandated auditors makes)reasonable endeavors to avoid causing any damage, injury, or disruption to Leap’s premises, equipment, Personnel, and business while its Personnel are on those premises in the course of such an audit or inspection.

11.5.  Any audits conducted in accordance with Section 11.1 – 11.4 shall be conducted duringLeap’s normal business hours, upon reasonable prior notice, and no more frequently than once per year during the term of the Main Agreement, unless in response to a SecurityBreach or as may be required by a Supervisory Authority.

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12. Termination and Return of Personal Data

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12.1.  This DPA shall be in force from the DPA Effective Date, and shall remain in force until termination or expiration of this DPA or the Main Agreement, whichever is earlier (the“Termination Date”).

12.2.  Subject to Section 12.3, Leap shall without undue delay, and in any event no later than thirty (30) days of the Termination Date, render unrecoverable or return Personal Data inaccordance with Leap’s security practices.

12.3.After the Termination Date, Leap has no obligation to retain, and will render unrecoverable, such data in accordance with Leap’s security practices.

12.4.Leap and each Subprocessor may retain Personal Data to the extent required by applicable laws and only to the extent and for such period as required by applicable laws.

12.5. At Brand’s reasonable request, Leap shall provide written certification to Brand that it has fully complied with this Section 12.

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13. GeneralTerms

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13.1. Governing law and jurisdiction

a)  The Parties hereby submit to the choice of jurisdiction stipulated in the MainAgreement with respect to any disputes or claims arising under this DPA, including disputes regarding its existence, validity, or termination or the consequences of its nullity.

b)  If the Main Agreement does not designate an EU Member State court as having exclusive jurisdiction to resolve any dispute or lawsuit arising out of or in connection with this DPA, the parties agree that the courts of either (i) [update]; or (ii) where theMain Agreement designates the United Kingdom as having exclusive jurisdiction, theUnited Kingdom, shall have exclusive jurisdiction to resolve any dispute arising from the Standard Contractual Clauses. For Data Subjects habitually resident inSwitzerland, the courts of Switzerland are an alternative place of jurisdiction in respect of disputes.

13.2. Changes to Data Protection Laws; Severance

a)  If any variation is required to this DPA as a result of changes to Data Protection Laws, then either Party may provide written notice to the other Party of that change in law.

b)  The Parties will discuss and negotiate in good faith any necessary variations to thisDPA to address such changes.

c)  If any provision of this DPA is found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, then the invalidity or unenforceability of such provision does not affect any other provision of this DPA and all provisions notaffected by such invalidity or unenforceability will remain in full force and effect.

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14. Indemnification; Liability

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14.1.  Each Party is fully liable to the other Party for any infringements of Data Protection Law orthis DPA, including any acts or omissions by the respective Parties’ Personnel.

14.2.  A Party (the “Indemnifying Party”) shall defend, indemnify, and hold harmless the otherParty, its affiliates, and each of their partners, officers, directors, employees, customers, contractors, and agents from and against any and all third party claims, expenses, costs(including reasonable attorneys’ fees), penalties, settlements, and damages arising out of or related to Indemnifying Party’s breach of its obligations set forth in this DPA, orIndemnifying Party’s violation of the Data Protection Laws.

14.3.  For the avoidance of doubt, as between the Parties, each Party’s liability and remedies under this DPA are subject to the aggregate liability limitations and damages exclusions set forth in the Main Agreement.

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15. Modifications

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15.1. This DPA may only be modified by a written amendment signed by both Brand and Leap.

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List of Approved Subprocessors

Effective April 14th, 2022

<table><table>

Entity Name

Processing Activity

Location

Looker

Analytics

USA

Docusign

Electronic Signature

USA

Shopify

POS

USA

Intercom

Support

USA

Google Compute Platform

Hosting

USA

Hubspot

Marketing

USA

Salesforce

CRM

USA

Ironclad

CLM

USA

Klaviyo

ESP

USA

Calendly

Admin

USA

Endear

Marketing

USA

Box

File Storage

USA

Gong

Sales Enablement

USA

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